Andy Richmond

Andy Richmond

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About Andy

A lifelong punter and sports enthusiast who has managed to turn his sporting passion into his business. Andy has a sound background in the background and fundamentals of the bookmaking business having worked both on and off-course before leaving his first love behind for a career in advertising where he worked up to Board Level.

A return to the industry beckoned with the then-fledgling exchange Betfair. He held several different positions there before leaving in 2008 to pursue a full-time punting and broadcasting career where he worked for both Timeform Radio and Racing UK. Andy has lived and breathed the exchange markets since their inception and has a particular love for the statistical and analytical side of sports in particular horse racing and the traits and nuances of the in-running market. Football, cricket and in particular the NFL, a subject he writes extensively on during the season also feature on his list of sporting/betting interests.

Andy has run his own business AKR Sports Analysis Ltd for the past 10 years and is always available to cover events either in person or via the written word. Still betting full-time on a daily basis he also runs a small advisory betting service on which details are available on request.